The COVID-19 pandemic not only turned all of our lives upside-down, it brought to the surface many issues that had previously been bubbling below. For instance, we learned the extent to which consumers would no longer tolerate having their data scraped by big tech companies with nothing in return. For the vast majority of us, …
Ecommerce Marketing and Consumer Privacy: The e.pop Advantage Read More »
e.pop is a New York City-based startup developing e-commerce tools for brick-and-mortar and online retail businesses to reach and retain more customers and boost sales. Our mission is to help entrepreneurs and founders grow their businesses and make it easier for consumers to understand their personal spending via receipt management. Shoppers with the e.pop app …
The e.pop Digital Receipts App Step-by-Step Guide for Merchants Read More »
You may have already noticed it, but Millennials and Gen Z are pretty well-connected with their phones. Some might even say they’re glued to them. While it may be frustrating to try and peel your teenager away from their screen at the dinner table, as an e-commerce business owner, it’s important to embrace the younger …
Is Your Ecommerce Marketing Strategy Optimized To Increase Sales And Retain Customers? Read More »
What is greenwashing? It’s getting a big, green checkmark for an eco-effort that maybe isn’t as meaningful as it seems. It’s when a business takes an action they want to publicize without making substantive changes to the products or services they provide. Greenwashing could hit you where it hurts the most—in your wallet—because your customers …
How To Avoid Greenwashing—No Matter What You’re Marketing Read More »
