Google Pixel dot

e.pop

Reforestation vs. Afforestation

Reforestation vs. Afforestation: What’s the difference and does it matter?

Earth Month is long gone but for us, every month is Earth Month.  🌎 In April, we saw a lot of tree planting initiatives, which we love to see! At the same time, there is a big question mark over the difference between reforestation and afforestation and which action produces the biggest eco returns. Below, …

Reforestation vs. Afforestation: What’s the difference and does it matter? Read More »

Avoid Greenwashing as a Business

How To Avoid Greenwashing—No Matter What You’re Marketing

What is greenwashing? It’s getting a big, green checkmark for an eco-effort that maybe isn’t as meaningful as it seems. It’s when a business takes an action they want to publicize without making substantive changes to the products or services they provide. Greenwashing could hit you where it hurts the most—in your wallet—because your customers …

How To Avoid Greenwashing—No Matter What You’re Marketing Read More »

How to Avoid Greenwashing—No Matter What You’re Marketing

What is greenwashing? It’s getting a big, green checkmark for an eco-effort that maybe isn’t as meaningful as it seems. It’s when a business takes an action, they want to publicize without making substantive changes to the products or services they provide. Greenwashing could hit you where it hurts the most—in your wallet—because your customers won’t …

How to Avoid Greenwashing—No Matter What You’re Marketing Read More »